Amplifying the Role of a Chief Marketing Officer in a Growth Stage Company - Mark Donnigan cmo consultant for startups

In the ever-changing landscape of startup companies, having a Chief Advertising Policeman (CMO) can make all the difference. A skilled CMO brings indispensable competence to the table, from defining the firm's identity to driving constant development. We will check out the importance of a CMO in a startup, including their role, benefits, timing con

read more

B2B Marketing As We Know It Is Dead

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths regarding modern-day B2B marketing. We discuss how the buying journey is now totally fragmented as well as the way that community structure can assist marketers take back control of the discovery an

read more